Better Earth Privacy Policy

BETTER EARTH, INC. – PRIVACY POLICY

Last Updated: September 26, 2025

Better Earth Inc. (doing business as Better Earth Solar) (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (https://betterearth.solar), interact with us, or use our solar installation services. This Policy applies to residents of California, Arizona, Florida, and Texas, where we operate, and complies with applicable state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Texas Data Privacy and Security Act (TDPSA), and the Florida Digital Bill of Rights (FDBR). For Florida residents, note that the FDBR primarily applies to large entities meeting specific thresholds (e.g., annual global revenue exceeding $1 billion or processing data of over 100,000 consumers); however, we apply these principles broadly for enhanced protection.Arizona does not have a comprehensive consumer privacy law as of this date, but we extend CCPA-like protections to Arizona residents for consistency. We do not knowingly collect or process sensitive personal data without your consent, and we conduct data protection assessments for high-risk processing activities as required under CCPA/CPRA and TDPSA.By using our website or services, you consent to the practices described in this Policy. If you do not agree, please do not use our services.

1. Information We Collect

We collect personal information that you provide directly or that we obtain through your interactions with us. Categories of personal information collected in the past 12 months include:

Identifiers: Name, contact information (e.g., email, phone number), postal address, and date of birth (used for age verification in contracts or eligibility checks).
Customer Records: Energy usage data (e.g., from utility bills or site assessments), photographs of your home, electrical system details, and roof conditions.
Commercial Information: Records of services purchased, such as solar installation contracts and project details.
Financial Information: Payment details for cash deals, including bank account information for ACH payments (if you opt in). We do not store credit card numbers; these are handled securely by third-party processors like Stripe.
Geolocation Data: Approximate location based on your address for service eligibility and installation planning.
Internet or Network Activity: Browsing history, IP address, device information, and interactions with our website (e.g., via cookies or analytics tools).

We do not collect sensitive personal information (e.g., racial origin, health data, or precise geolocation) unless necessary for services and with your explicit consent. We may also collect aggregated or de-identified data that does not identify you personally.

2. How We Collect Information

Directly from You: When you submit forms, sign contracts, or communicate with us (e.g., via email or phone).
Automatically: Through website cookies, pixels, or analytics tools (e.g., Google Analytics) for usage patterns.
From Third Parties: From utilities (energy usage), partners (e.g., for referrals), or public sources.
During Services: Site visits or assessments for home photos and system data.

3. How We Use Your Information

We use your information for legitimate business purposes, including:

Providing solar installation services, including project planning, contracts, and warranties.
Processing payments via Stripe or other processors.
Communicating with you about your project, updates, or promotions (with opt-out options).
Improving our services, website, and operations (e.g., analyzing energy usage trends).
Complying with legal obligations, such as tax reporting or warranty claims.
Preventing fraud, ensuring security, and enforcing our terms.

We do not use automated decision-making technologies that produce legal or significant effects without human oversight or your consent, in line with 2025 CCPA amendments.

4. Sharing Your Information

We share information only as necessary:

Service Providers: With vendors like Stripe for payments (see Stripe’s Privacy Policy at https://stripe.com/privacy), contractors for installations, or analytics providers.
Business Partners: Utilities or financing entities with your consent.
Legal Requirements: To comply with laws, subpoenas, or audits.
Business Transfers: In mergers, acquisitions, or asset sales.

We do not “sell” or “share” your personal information for cross-context behavioral advertising under CCPA/CPRA, TDPSA, or FDBR definitions. If we did, you would have opt-out rights. Sharing with Stripe is for processing only, not marketing.

5. Your Privacy RightsDepending on your state:

Access: Request details on information collected.
Deletion/Correction: Request deletion or correction (subject to exceptions, e.g., contract fulfillment).
Opt-Out: From sales/sharing (though we don’t engage in this) or targeted ads.
Non-Discrimination: We won’t discriminate for exercising rights.
Sensitive Data: Consent required for processing (e.g., if any applies).
Revocation: Withdraw consent at any time.

To exercise rights, contact us at [email protected] or 888-373-9379. We respond within 45 days (extendable). Verify identity via email or contract details. Authorized agents may submit on your behalf with proof.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards (e.g., encryption, access controls, firewalls) to protect your information from unauthorized access or breaches. However, no system is infallible. We conduct cybersecurity risk assessments as required under CCPA. In case of a breach, we notify as required by law.

7. Data Retention

We retain your information for the duration of our agreement, applicable warranties (e.g., up to 25 years for solar panels), and as needed for legal, tax, or business purposes (e.g., 7 years for financial records). This aligns with industry standards for solar installers, where data like energy usage supports warranty claims or audits. After this, we delete or anonymize data unless required otherwise.

8. Children’s Privacy

Our services are for adults. We do not knowingly collect data from children under 16. If we learn of such, we delete it promptly.

9. Third-Party Links

Our site may link to third parties (e.g., Stripe). We are not responsible for their practices; review their policies.

10. Changes to This Policy

We may update this Policy. Changes are posted with the new date. Continued use constitutes acceptance. We notify of material changes via email or site notice.

11. Contact Us

For questions: Better Earth Inc., 16720 Marquardt Avenue, Cerritos, CA 90703, [email protected], 888-373-9379.For California, Texas, or Florida residents: Submit rights requests as above. We honor global opt-out signals where required.